Rush Nicotine
Reimagining the Rush: Designing a Bold, Responsible Digital Experience for a Modern Nicotine Brand"
MY ROLE
Designed end-to-end UI/UX for the Rush website.
Held stakeholder meetings to understand business goals.
Collaborated with the brand manager and developers to align design with brand identity.
Translated brand vision into a bold, premium user experience.
Managed design timelines, feedback, and iterations.
MY ROLE
Designed end-to-end UI/UX for the Rush website.
Held stakeholder meetings to understand business goals.
Collaborated with the brand manager and developers to align design with brand identity.
Translated brand vision into a bold, premium user experience.
Managed design timelines, feedback, and iterations.
High- Fidelity wireframe
High- Fidelity wireframe
Other Screens
Other Screens
Other Screens
