Rush Nicotine
Reimagining the Rush: Designing a Bold, Responsible Digital Experience for a Modern Nicotine Brand"
Nicotine consumption is evolving-no longer tied to traditional smoking but redefined as a discreet, stylish ritual for those who chase adrenaline and sophistication. RUSH, a premium smokeless nicotine pouch brand, sought to disrupt the market with a digital experience as sharp and dynamic as its users.
MY ROLE
Designed end-to-end UI/UX for the Rush website.
Held stakeholder meetings to understand business goals.
Collaborated with the brand manager and developers to align design with brand identity.
Translated brand vision into a bold, premium user experience.
Managed design timelines, feedback, and iterations.
MY ROLE
Designed end-to-end UI/UX for the Rush website.
Held stakeholder meetings to understand business goals.
Collaborated with the brand manager and developers to align design with brand identity.
Translated brand vision into a bold, premium user experience.
Managed design timelines, feedback, and iterations.
High- Fidelity wireframe
High- Fidelity wireframe
Other Screens
Other Screens
Other Screens
Impact
Impact
Impact
During in-office user testing, the Rush website left a strong impression with its bold visuals and interactive on-scroll animations. The flavor quiz made product discovery feel effortless and engaging. The experience successfully positioned Rush as a premium and edgy brand, resonating well with both the team and stakeholders.
During in-office user testing, the Rush website left a strong impression with its bold visuals and interactive on-scroll animations. The flavor quiz made product discovery feel effortless and engaging. The experience successfully positioned Rush as a premium and edgy brand, resonating well with both the team and stakeholders.
Conclusion
Conclusion
Conclusion
Designing Rush was about more than just looks; it was about making the experience feel alive. With playful interactions and a strong brand presence, we built something that didn’t just tell the story, but pulled users into it.
Designing Rush was about more than just looks; it was about making the experience feel alive. With playful interactions and a strong brand presence, we built something that didn’t just tell the story, but pulled users into it.